OIEE
STATIC
Challenge
Creating marketing campaign that not only generates buzz aroung the release but also offers fans an interactive experience that deepends their connection to the music and the creative process behind it.
Solution
An interactive website resembling a DJ deck to accompany the release of Nomé's single, "Static". This platform enables audiences to delve into the track's elements, comparing Nomé's original samples with OIEE's finished production.
Fans can immerse themselves in the creative process behind "Static", fostering deeper engagement and appreciation for the music.
Through targeted social media posts and advertisements, we amplified awareness and engagement surrounding the release. By leveraging t hese digital platforms, we effectively reached OIEE's fan base and potential listeners, inviting them to explore the immersive experience of the interactive website.
Result
The music marketing campaign for Virtual Jasper yield results among securing a feature in renowned magazines such as Illustrate Magazine.
Additionally, there was a significant surge in Virtual Jasper's popularity on Spotifiy, leading to a remarkable increase in streams and engagement and expanding his fanbase.