VIRTUAL JASPER
MELLOTRON
Challenge
Create a marketing campaign that reflects the artis's futuristic vison and invites listeners to immerse themselves in a captivating animated world while preserving the artist's anonymity.
Solution
The innovative creative development marks a departure from the conventional, as simplicity intertwines with futurism to create a captivating visual representation.
Reflecting the artist's forwars-thinking approach to music, the holopgrahic character invites listeners to immerse themselves in a mysterious animated world.
Result
The music marketing campaign for Virtual Jasper yield results among securing a feature in renowned magazines such as Illustrate Magazine.
Additionally, there was a significant surge in Virtual Jasper's popularity on Spotify, leading to a remarkable increase in streams and engagement and expanding his fanbase.