ZSÁGER BALÁZS
AQUA OBSCURA
Challenge
Developling a music marketing campaign to reach a niche audience within the nouise and minimalist genre amidst a saturated market.
Emphasize authenticity, creativity, and innovation to differentiate the campaign and establish a meaningful connection with fans.
Solution
Research the target audience within the noise and minimalist genre. Crafting social media advertisements that resonate with this audience and pitching to relevant music magazines and Spotify playlists were key components.
The strategy aimed to effectively reach the niche audience, leveraging both online platforms and traditional media channels for maximum impact.
Result
The campaign yielded significant results, with a notable surge in Instagram followers and merch sales. It succesfully reached a total of 100,000 people and garnered inclusion in multiple magazinez and playlists.
This outcome underscores the effectiveness of the marketing strategies employed, validation their ability to engage the targeted niche audience.