About cancel. - Paper Plane
"Paper Plane" is a seemingly laid-back track that has plenty of bold style changes sprinkled throughout its run time. The song explores the inner thoughts of a confused romantic longing for forgiveness with the help of contrasting elements reminiscent of the plethora of feelings that can arise in such a clueless situation.
Guerilla Marketing
We used an innovative, and eye-catching tool, the stable diffused QR code as the main element of the campaign. It is used as a social media post, a physical flyer and also as a real life advertising tool. In addition, the collaboration between the cancel. and Brainchild Creative Studio, lead to a one of a kind website, which surprises the fans with each new release with an exceptional game.
Website
Experience music like never before on our immersive 3D website, where Cancel.'s beats and melodies come to life visually, blurring the lines between sound and sight. Navigate through a vibrant, surreal universe where each click unveils a new sonic dimension, connecting you intimately with Cancel.'s artistry. This unique interactive experience isn't just a website; it's a journey through the soul of music, challenging your senses and expanding your perception.
Stable Diffused QR
Our guerrilla marketing campaign for cancel. was a groundbreaking success, employing QR codes equipped with stable diffusers to promote his music in an innovative manner. By seamlessly integrating technology and creativity, we engaged audiences in a unique musical experience. The QR codes, strategically placed, allowed listeners to access cancel.'s music effortlessly, transforming traditional promotion methods.
Outcome
Through the innovative campaign, Cancel. captured the hearts and ears of music enthusiasts worldwide, leading to a substantial increase in fan base and streaming numbers. Moreover, Cancel.'s groundbreaking work and unique musical style caught the attention of influential international magazines, earning the artist well-deserved features and accolades.
